creative direction

A fresh perspective is everything and sometimes a new approach or strategy or content shoot is all you need to reinvent your brand. My artistic approach is never to come in and change BUT meet you with ideas, inquisitive questions and an enthusiastic energy for helping you reignite that branded flame. 

EMAIL MARKETING

A weird, but true passion of mine. Self-taught and constantly observing digital consumer behaviors - to me, email is by far the most important platform for any brand, period. Yes you need a list of people to speak to but what you don’t need is to change up your strategies monthly, or learn a viral dance move or compete for likes and views - you just need to show up and be consistent and I can show you how. (And help grow that list of people too.) 

BRANDING

Storytelling, persona building- the Who/What/Where of marketing. Creating a narrative around the consumer and discovering their values/motives/interests - basically whatever could they be thinking about. Once you have these personas established (and truly believe in- super important detail) then all you need is the commitment to speak to them every single day. 

WEBSITE DESIGN

It’s your digital store front. It’s where you send your customers to convert their excitement for your brand into an action - and if you are really lucky, lots of repeat actions. Whether you use your website for awareness, even information, sign ups, product galleries or portfolio management - your website is what you use to educate/sell/showcase while you are busy doing the actual work.